A team of client stakeholders, sponsor reps, talent and crew traveled north of the Arctic Circle to a remote, rural coastal region of Greenland via a WWII convoy truck, plane, speedboat, and a 600-ton ocean-going shrimp trawler.

Over 5 days, Chef Frida saw the natural beauty of Greenland, experienced MSC’s certification process up close, learned about sustainable fishing, connected with participants across the food supply chain, and of course, sampled the local cuisine and MSC certified seafood.

In collaboration with the Polar and Ocean Programme director, we brought the trip to life through compelling asset packs of motion and still photography that reflected MSC’s brand voice at point-of-sale, online social channels, OOH digital and print, from the big to the small screen and all points between.