The Something Digital team needed a conference loop to help them stand out from the crowd.

WE WENT BEYOND A SIMPLE LOOP AND extended the company’s static visual language into eye-catching motion content.

Transforming abstract concepts like “digital commerce platform optimization” into original, concrete visuals required unique and fresh creative. Our treatment took a considered approach regarding the conference audience and viewing environment. We built each visual as a single scene story to ensure we would cut through the clutter and quickly communicate Something Digital’s secret powers.

In the final execution, Something Digital is the unseen energy core, where each product shot reveals the “wiring” or services activating clients’ businesses. In the final execution, Something Digital powers each product and the reveal moment illustrates the underlying services or “wiring” activating clients’ businesses.